Paid Search is mostly valued as a new customer acquisition channel. However, its value as a channel that influences existing customer behavior and long term loyalty is often ignored.
We have been able to extract incremental value from paid search campaigns – both revenues as well as consumer read more
When you think of writing successful ads for Google Adwords, the first, customary notion is to craft creative copy.
But how is creative truly defined? Writing can be very subjective and complex and understanding what will yield more clicks is not an exact science. Or, so goes the common thought.
Through years of in-depth research and insights, read more
First off, we just want to thank everyone for attending the SEO webinar on Mar. 20. Even though the webinar started at 2pm ET, we still only had enough time left for a few questions.
NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all read more
25% Open Rate
As you know, writing successful emails can be tricky.
How pushy should you be? What is the right message you should use to reach your audience? How long should it be?
These are all legitimate questions that can drive the average marketer up the wall. Recently, we wrote an email to our users read more
Anyone involved in SEO over the last few years knows link building has been a semi-controversial and heavily debated topic. The question is why is link-building such a hotbed issue?
Why the Controversy?
Back in the good ol’ days, SEO was easy. Links on other websites that lead users back to your site were considered a major ranking read more
One of the great things about SEO is that it’s always changing. However, there are a handful of SEO elements that remain constant, albeit with a few minor changes in how that particular element is used.
One example of this is the Page Title. This particular web element has been around since way before digital marketers were modifying read more
First off, we just want to thank everyone for attending the Product Listing Ads webinar last week. Even though the webinar started at 2pm ET on the dot, we still only had enough time left for a few questions.
NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all the read more
Back in 2012 when Google unveiled Product Listing Ads, there was apprehension in the online community around whether they were ever going to be as lucrative as regular text ads or even organic listings.However, this hesitation quickly fell by the wayside. According to new research, digital advertisers read more
Why has Bing started offering Product Ads?
As we have discussed throughout the month of February, Product Listing Ads(PLAs) are search ads that include richer product information such as image, price and description. They deliver key information about a product to help users make a decision right at the moment they are getting ready to read more
Well, we knew the day would come eventually. Google has just announced the first noticeable algorithm update of 2014.
If it seems like the SEO community is not throwing confetti to celebrate, here’s why:
This particular update is targeted towards websites that over-capitalize on advertising read more