myntra-app-only-retail

With Google’s mobile algorithm  right around the corner, online advertisers have been rushing to make sure their sites are mobile-friendly and ready for the switch. However, one online retailer is taking it a step further and will be completely doing away with their desktop and mobile site presence and instead opting to rely on a mobile app alone for their business in only a few short days.

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Google VS Yahoo

Last month, we posted our first blog covering the Firefox and Yahoo partnership, with an overview of the deal and the effect it has had on the search share since its inception. While in the first few months we saw Yahoo steadily gaining its percentage of the search share at Google’s expense, we’re now starting to see Yahoo lose some, as Firefox users are switching back to Google as their default search engine. In response, Yahoo started to ask Firefox users to switch back to YahooSearch as their default search engine.

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first-and-third-party-cookie

 

I don’t know about you, but after how much I ate this Sunday for Easter, I don’t want to hear the word ‘cookies’ for a long time. Imagine my dismay when I found out what our latest blog topic is?

Alright, who am I kidding– I love cookies. First party, third party, I’ll take them all. What am I talking about? Internet cookies, of course! Internet cookies, when loaded onto our browsers, are how ad networks track online browsing behavior to show us advertisements relevant to the things we’re interested in. For me, it’s how ad networks know to show me ads that are probably related to makeup, casserole dishes, and Beyoncé.

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Blogging Best Practices

Now-a-days, blogs have become an essential part of ecommerce sites. Customers interested in a brand look to a company’s blog site to get a better feel of what the company finds important and what useful content it has to offer. It’s been shown that quality blog posts attract genuine traffic and can greatly improve your site’s SEO. But you may be wondering what makes up a successful blog? Or what types of topics do my users want to see? First and foremost, the main guideline to keep in mind when writing blog posts is to write engaging content your users will find helpful. Continue on for more tips on blogging best practices:

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Unified-Device-Targeting Bing-AdsBing Ads has always been right behind Google in terms of bundling their platform with more useful utilities. Now, with Bing Ads’ newly added UDT (Unified Device Targeting), they once again have showed that they’re keeping up in the race of paid search platforms!

 

As of March 23, Bing Ads has consolidated their device targeting options, likely inspired by Google’s Enhanced Campaigns. Bing Ads no longer allows users to separately target smartphones at the campaign level. Campaigns now automatically target all devices, and based on the device performance, bid adjustments can then be applied for tablets or smartphones.

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5-pla-hacks
Google Shopping is a great way to get your products in front of more customers who are actively looking for items like yours. However, it’s important to target the right kind of customers, and to optimize your campaigns to make sure you’re maximizing the benefit you can see from using Google Shopping.

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Dynamic Structured Snippets

Google’s goal has always been to make search results as useful as possible for the search engine users. To help with this, in September of last year Google introduced ‘structured snippets’, which pulled in their highly specialized Knowledge Graph results into the organic search results. Then, Google extended these structured snippets into paid search results as well.

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mobile-friendly websites in search results

Long gone are the days when websites could manage with a desktop presence alone. Today, having a great mobile presence is just as important as having one on desktop. To show the importance of this, Google has recently announced a new mobile-friendliness requirement, as well as an updated mobile search algorithm. In a unique move, Google has even announced the exact date that this change in the mobile organic SERP is going to take effect. In case you’ve missed the announcement, “mobile-friendliness” will begin to be considered as a ranking factor on April 21st, 2015.

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The Firefox and Yahoo Deal

You may have heard in the past few months about the “Firefox and Yahoo deal”, and for a good reason: it’s been shaking up the search world since it was announced in November. However, from my desk in the physical world, things seem pretty normal—the world is still turning, I still feel my daily pang of needing my 3 o clock cup of coffee. So, what exactly is this deal, and what’s been happening?

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