Yesterday, February 26th, was a day of firsts for us at NetElixir University! Our CEO, Udayan Bose, delivered his first webinar focused on social media, when he presented an original NetElixir study analyzing the feelings and emotions of consumers by looking at their tweets. In this webinar, he demonstrated how we performed our Social Sentiment Analysis, and how businesses can do the same to figure out the sentiments behind their own consumer’s tweets about their business.
Social media is an integral part of any business’ marketing, outreach, and customer support strategies. Brands are now promoting their activity around-the-clock through social status updates, tweets, and blog posts. However, social media promotions don’t just happen in isolation. Customers, audiences, and social influencers also discuss brands, and in doing so, they co-create content. While brands often measure their social media mentions, unless they’re measuring the sentiment behind those mentions, their measurements could be misleading! Lots of mentions are great, but are people talking about your brand in a positive way, or are they upset with your service?
The Internet of Things (IoT) is the new buzzword that’s been attracting the attention of savvy marketers everywhere. The IoT is a computing concept where everyday physical objects can connect to the internet and identify themselves to other devices.This means that when an object is connected to the internet, it is no longer just connected in relation to you, but also to surrounding objects. Databases are then able to communicate this information in an intelligent fashion, turning the physical world into one big information system.
For retailers, Valentine’s Day brings more than just candy and cards: They can look forward to getting the gift of their incremental sales growth on February 14th as well!
According to the National Retail Federation’s Valentine’s Day Consumer Spending Survey, conducted by Prosper Insights and Analytics, the average person celebrating Valentine’s Day will spend $142.31 on their V-Day gifts, up from $133.91 last year.
The following result appeared in a search for the name of our business, NetElixir. This additional box with helpful information including our address, phone number and hours of operation is created by using structured data markup.
What is Structured Data?
Structured Data is a type of microdata code a webmaster implements on a site so that Google can bring up vital information for users on a corresponding SERP result.
Multi-device attribution is, without a doubt, the greatest struggle of the digital marketing industry. Digital marketers want to know what paths customers take before making an online purchase, but with the wide variety of devices customers are now using, these paths are often hard to track down. For instance, if a customer starts exploring a product from her smartphone, but ends up later purchasing that product from her desktop PC, our current attribution models would only credit the PC with driving this purchase. In reality, the smartphone should have gotten most of the credit, as that was the device which introduced the product to her in the first place.
Anybody that has been performing Search Engine Optimization for any amount of time knows that bad back links lead to bad results. Yesterday, I saw a blog post over at Search Engine Roundtable that highlighted a survey with alarming results: Nearly 80% of business owners would consider sabotaging their competitor’s websites in order to gain rankings on their own website. This means that business owners are paying unethical SEO agencies to build bad backlinks to their competitor’s websites rather than focusing on performing good tactics to their own.
In the world of Paid Search, when we create advertisements to fit the limited space on the SERP, we sometimes fall short of reaching the emotions of our customers. We pack our PPC ad copies with what we know as the best practices, like price-points and offer descriptions, and often come up short of giving our ads strong emotional appeal.
While search marketers believe dominating the Search Engine Results Page (SERP) can drive incremental revenue, it is often hard to quantify its impact. To solve this problem, NetElixir’s Retail Intelligence Lab commissioned a research project to measure the incremental influence on online conversions and resulting revenue due to the presence of PPC, PLA and SEO listings on all the same SERP—what we call “dominating” the SERP.
With Paid Ads, Organic Results, and Google Shopping on the SERP today, there are many opportunities to reach potential customers before they even scroll down the page. In the following infographic, NetElixir University shows how taking advantage of all of these channels directly correlates to return on ad-spend, and the number of orders received.
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